Top 5 Personalization Apps in Russia in Q2 2021

During the second quarter of 2021, the top personalization apps in Russia showed varied performance trends in weekly downloads, revenue, and active users. Here’s a detailed look at the metrics for each app:

Wallcraft Cool 4K Wallpaper 4D from Nebuchadnezzar DOO saw a steady increase in weekly revenue, peaking at around $1.1K in early June. Weekly downloads fluctuated but ended the quarter on an upward trend, reaching approximately 33K in the final week of June. Active users showed a slight decline from nearly 186K at the beginning of the quarter to around 171K by the end.

Parallel Space - app cloning by LBE Tech maintained a relatively stable weekly revenue, averaging around $200-$240. Weekly downloads experienced a gradual decline, starting with 13K and dropping to around 9K by the end of June. Active users also decreased from around 105K to 91K over the quarter.

Zedge™ Wallpapers & Ringtones had a consistent weekly revenue, peaking at $280 in the last week of June. Downloads initially declined but showed recovery towards the end of the quarter, reaching approximately 11K. Active users fluctuated but remained relatively stable, ending the quarter with around 144K users.

Mirror: Emoji maker, Stickers from Mirror AI saw a notable increase in weekly revenue, peaking at $589 in mid-June. Weekly downloads rose towards the end of the quarter, reaching 4.4K. Active users showed a slight decline, from approximately 15.5K to 14.3K.

ALIVE: Create and Customize by Mobile Billing Activities S.L. experienced a sharp decline in weekly revenue from $903 at the beginning of the quarter to $34 by the end. Weekly downloads saw a significant drop after peaking at 14K in mid-April. Active users also decreased, from around 12K to 3.1K by the end of June.

The data for these trends is sourced from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.